Since the antiquity, red colour has been the symbol of life, but also of power, wealth and passion. In the history of the dress there are a lot of designers who have largely used this colour or, as in the case of the iconic items “Red Valentino” and the timeless Louboutin’s shoes with the red sole, that have turned it into a distinctive sign; well, the years and seasons go by, but on the catwalks red never goes out of style.
When we think about a red dress, we can’t help thinking about the elegance and refinement of one of the world’s most famous fashion house: Valentino. The well-known tailor and designer Valentino Garavani created a new shade that has become the icon of his own maison: Red Valentino, a particular bright red shade which mixes carmine, purple and cadmium’s red. The inspiration for this particular nuance came from a journey in Spain, where the young tailor, during a performance in the Barcelona’s opera house was greatly impressed by the floating scarlet dresses which moved lightly on the stage. From this experience Valentino was literally dazzled, so much that from 1968 to the end of his career in 2007, in addition to impeccable sartorial techniques, Red Valentino has been the protagonist of his catwalks and from the 50’s to present the iconic nuance has had the privilege to be worn by unforgettable movie stars, like Elizabeth Taylor, Sophia Loren and Sharon Stone. Even if they maintain their particular style, also the new creative directors Maria Grazia Chiuri and Pierpaolo Piccioli, the only maison’s director from this year, are sensitive to the vibrations of this intense colour and they don’t renounce their trademark.
Who said that only dresses are fashionable? Fashion is made of accessories too, like shoes and bags and, why not, also of lipsticks and nail polishes that, during the years, have changed nuance and shades. Therefore it is possible to demonstrate that in the history of costume not only “Red Valentino” has been the main scarlet shade, also Dior has created its particular shades, like the iconic “Rouge Dior” lipstick , that “dressed the women’s smile” in 1953, or the special “Trafalgar” tint with geranium’s and coral nuance that from 1947 is present in the beauty collections of the maison. Christian Louboutin is another important designer of international renown who, since the beginning of his shoes collection, has been a real red lover: he uses the red sole as his trademark in all his creations. The Louboutin’s shoes are strongly desired by a multitude of women around the world, because they are sensual accessories, with a vertiginous heel and modern daring lines, distinguished by that red sole defined as elegant and attractive by the designer himself. A trademark aroused from the random act of an assistant, who painted her nails with a red nail polish and generated a history that goes on up to now, where this colour is the protagonist together with all the passionate, stylish and self-confident women
Cinema and fashion have always been two similar worlds, moreover films are the reproduction of historical events or situations where dress should be appropriate and coherent. On the big screen, in fashion and in real life “the red dress” has always been synonymous with elegance and provocation, we can find it in different historical periods worn by some of the most famous actresses who have become timeless icons of sensuality.
Starting from the 40’s, immediately after the Second World War, we cannot forget the beautiful and charming Vivienne Leigh playing the role of Rossella O'Hara, the main character of "Gone with the Wind", who wore a long red dress adorned with shimmering feathers and tulle. Also the tireless seducers Marilyn Monroe and Jane Russell were in red and covered with sequins in the 50’s cult movie “Gentlemen prefer blondes"; in the same period, but with a completely different style we discover a young Audrey Hepburn wearing a long purple dress during one of the last scenes of Funny Face, film dedicated to fashion and in particular to the most famous editor in chief of all time: Diana Vreeland.
"Moulin Rouge!" won the Oscar for Best Costume Design in 2001 and in the movie Nicole Kidman was dressed with a ruby dress, symbol of passion and sensuality according to the whole movie theme.
Cinema, makes us aware of worlds that are far from us, and it is the proof that in all ages, situations and social contexts, all shades of red have always communicated only one thing: life and passion.
As we have already established, the red never goes out of style. From the fifties to the present day it has appeared on all the catwalks, and it was the main color in all seasons and in all shades. You do not need to go too far back in time to realize that the iconic shades peek from international fashion weeks. In summer 2015, for example, Domenico Dolce and Stefano Gabbana design a collection proposing clothes inspired, as usual, by their Sicilian roots, dressing models with vermilion inlaid lace and tulle. Not only in summer but also in winter, red is omnipresent. In the Fall 2015 runways it is really everywhere: from Margiela to Prada, through the inevitable Valentino. Even in the last summer red has been chosen as one of the season's trends. In fact, we saw it flashing in the latest collections dedicated to the Spring / Summer reinterpreted by many of the most influential fashion designers of the moment; on Fendi catwalk red dominated the scene, also blended with other outfits in neutral colors. The scarlet shades animated the shows of Lanvin, Hermes, Acne and Yoshji Yamamoto that have marked their runways with some "total red" looks from head to shoes.